Jornal da Mostra

There are many ways to celebrate the historic 50th edition of the Mostra. Discover the exhibitions and books marking this special occasion.

Exhibition “Time and Movement: 50 Years of the São Paulo International Film Festival” (“Tempo e Movimento: Os 50 Anos da Mostra Internacional de Cinema em São Paulo”)

Conceived by filmmaker and multidisciplinary artist Daniela Thomas, with scenography by Thomas and Felipe Tassara, the exhibition “Time and Movement: 50 Years of the São Paulo International Film Festival”, at Solar Fábio Prado, offers a visual overview of the five decades of history of the festival, directed by Renata de Almeida and founded in 1977 by Leon Cakoff.

The free exhibition is open to the public from October 4 to 29, except on Mondays, October 5 and 12.

The exhibition title refers to a phrase by Tomie Ohtake when she presented the artwork for the 17th Mostra: “For me, cinema is this: time and movement.” Over these 49 years, 11,692 films by 8,474 filmmakers have been screened at the festival, which has also fostered thousands of encounters between directors and audiences.

Book Launches

The celebrations of the 50th edition also include the launch of two books: “50 Years, 50 Posters: The History of the São Paulo International Film Festival Posters” (“50 Anos, 50 Cartazes: A História dos Cartazes da Mostra Internacional de Cinema em São Paulo”) and “Before I Forget: An Essay of Memories for the 50 Years of the São Paulo International Film Festival” (“Antes Que Eu Me Esqueça: Um Ensaio de Lembranças para os 50 Anos da Mostra Internacional de Cinema em São Paulo”).

In "Before I Forget: An Essay of Memories for the 50 Years of the São Paulo International Film Festival", festival director Renata de Almeida puts into words her memories since she began working at the event in 1989. The book brings together humorous stories and accounts of resilience, encounters made possible by the Mostra and important moments from her personal life. With a foreword by Walter Salles, the book is published by COSAC. Its official launch takes place on October 15 at Solar Fábio Prado, followed by a conversation with the author.

One of the hallmarks of the Mostra is its posters: every year, an artist or filmmaker is invited to create the festival artwork. Photography, drawing, painting — anything goes, with complete creative freedom. This diversity gives each edition its own distinct identity, now collected in the book “50 Years, 50 Posters: The History of the São Paulo International Film Festival Posters”. With 124 pages in a 31 cm x 39.5 cm format, the book features all the posters from the Mostra and Mostrinha, along with a brief history behind each one. Readers can detach their favorite poster — or several of them. The official launch takes place during the opening for press and invited guests of the exhibition “Time and Movement: 50 Years of the São Paulo International Film Festival”, on October 3.

Exhibition “STEPS Exhibition — Photographs by Abbas Kiarostami” (“STEPS – Fotografias Inéditas de Abbas Kiarostami”)

Abbas Kiarostami’s (1940–2016) relationship with the Mostra is long and rich. Since Where Is the Friend’s Home? (1987), all of his films have been screened at the festival, and he visited São Paulo both as a jury member and as an honoree. He could not be absent from the 50th edition. The exhibition “STEPS Exhibition — Photographs by Abbas Kiarostami”, on view at MIS from October 20 to November 8, features 60 black-and-white photographs of staircases taken by the director around the world.

For the first time, the collection and the short film Take Me Home (2016), created from the photographs and conceived to be viewed alongside them, will be presented together. On October 24, MIS hosts a screening of the short, completed after the director’s death by his son Ahmad, as well as Kiarostami’s final feature, 24 Frames (2016), which reflects his fascination with photography. After the screenings, Ahmad will take part in a conversation with Argentine director Lisandro Alonso, whose latest film, Double Freedom, is also part of the Mostra.

Archive (Acervo)

For two years, the Mostra worked to recover and digitize its database. The result is the Archive (Acervo) (acervo.mostra.org), a new website bringing together 50 years of the festival’s history, with information on nearly 12,000 films screened, as well as posters and records from every edition. Open to everyone for consultation and research, the platform allows users to explore the festival by edition, film, director or country, among other options, including an interactive map showing the geographic location of titles and filmmakers by year.

Service

Exhibition “Time and Movement: 50 Years of the São Paulo International Film Festival”
Solar Fábio Prado – Avenida Brigadeiro Faria Lima, 2,705 – Jardim Paulistano
Press opening: October 3, from 2:30 PM to 6 PM
Open to the public: October 4 to 14, from 10 AM to 6 PM (closed on Mondays, October 5 and 12); October 15 to 29, from 10 AM to 10 PM (open every day)
Free admission.

Book “Before I Forget: An Essay of Memories for the 50 Years of the São Paulo International Film Festival”
Author: Renata de Almeida
Foreword: Walter Salles
Editorial coordination: Alvaro Machado
Graphic design: Flávia Castanheira
Format: paperback; 15.5 cm x 22 cm
Pages: 256
Images: 53
R$ 103.00
Launch: Thursday, October 15, at 6 PM at Solar Fábio Prado – Avenida Brigadeiro Faria Lima, 2,705 – Jardim Paulistano
Online sales: cosacedicoes.com.br
In-person sales: Livraria da Travessa at Solar Fábio Prado – Avenida Brigadeiro Faria Lima, 2,705 – Jardim Paulistano.

Book “50 Years, 50 Posters: The History of the São Paulo International Film Festival Posters”
Format: 31 cm x 39.5 cm
124 pages
Price: R$ 290.00
20% discount for journalists
Available for purchase from October 4 at the Mostra’s official sales points:
Central da Mostra – Avenida Paulista, 2,073. From October 5 to 14, from 12 PM to 6 PM. From October 15 to 29, from 11 AM to 9 PM (Monday to Saturday) and from 11 AM to 8 PM (Sunday).
Solar Fábio Prado – Avenida Brigadeiro Faria Lima, 2,705 – Jardim Paulistano. From October 15 to 29, from 10 AM to 9 PM (Monday to Friday) and from 9 AM to 9 PM (Saturday and Sunday).
Cultura Artística – Rua Nestor Pestana, 196 – Consolação. From October 19 to November 1, from 1 PM to 9 PM.

Exhibition “STEPS Exhibition — Photographs by Abbas Kiarostami”
MIS – Avenida Europa, 158 – Jardim Europa
October 20 to November 8, from 10 AM to 7 PM (Tuesday to Friday), from 10 AM to 8 PM (Saturday), and from 10 AM to 6 PM (Sunday and holidays). Closed on Mondays, except October 20.
Free admission.

This year, the Mostra has PETROBRAS as its master sponsor, ITAÚ as sponsor, an institutional partnership with SESC, a partnership with SPCINE and the City of São Paulo, funding from ProAC – Cultural Action Program of the State Government of São Paulo, through the Secretariat for Culture, Economy and Creative Industries, collaboration from EMBRATUR and NETFLIX, support from PROJETO PARADISO, promotion by GLOBOFILMES, CANAL BRASIL, FOLHA DE S.PAULO, TV CULTURA, ARTE 1, INSTITUTO BANDEIRANTES and REVISTA PIAUÍ, and technical support from QUANTA and CULTURA ARTÍSTICA. Presented by the MINISTÉRIO DA CULTURA, through the LEI FEDERAL DE INCENTIVO À CULTURA.